Types of Digital Marketing – Search engine optimization
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”
Today, the most important elements to consider when optimizing a web page include:
- Quality of content
- Level of user engagement
- Mobile-friendliness
Content marketing
Content marketing matters, and there are plenty of stats to prove it:
- 84% of consumers expect companies to produce entertaining and helpful content experiences
- 62% of companies that have at least 5,000 employees produce content daily, 92% of marketers believe that their company values content as an important asset
It Involves
- Blog Post
- eBooks & News paper
- Videos
- Infographics
- Podcasts
Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.
Pay-per-click marketing
How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction.
Number of factor includes
- Ad quality
- Keyword relevance
- Landing Page
Email marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted.
This means having an opt-in list that does the following:
- Individualizes the content, both in the body and in the subject line
- States clearly what kind of emails the subscriber will get
- An email signature that offers a clear unsubscribe option
- Integrates both transactional and promotional emails
